Coe Unveils IAAF Presidential Campaign Manifesto vs Bubka

Seb Coe, Vice President of the IAAF on Wednesday unveiled his campaign program for the president of the world governing body of athletics.
In a campaign Manifesto entitled "Growing Athletics in a New Age", the former two-time 1,500m Olympic champion outlined four key pillars underpinned by a comprehensive series of proposals to guide his vision for Athletics and the IAAF if he is successful in his bid to become IAAF President.
Coe said: "The vision and proposals that I am unveiling today are designed to increase the reach and appeal of Athletics in a world that is rapidly changing. I believe that it is essential that we open up a real debate and take a long hard look at the 'product' of athletics if we aim to attract more young people into our sport and drive increased participation and income. We must be ready to be creative, take action and embrace change."
He called for "calendar reform" because of the current one is "disjointed, lacks a narrative and the essential glue to build excitement and a loyal and passionate following".
"Many fans don't know when the athletics season starts, when it ends, why it seems to bounce around from the USA to Europe to Asia and back again. A harmonised calendar is the key to promotion, marketing, the athletes and Member Federation development and we must address this."
An IAAF Street Athletics curcuit, which will be held in major cities around the world, will be introduced if he becomes the IAAF chief, he said.