China 2019 - More Basketball Than Ever!

The vision for a 2019 FIBA Basketball World Cup in China is focused on ‘More than Ever’. Bringing more World Cup than ever, in a place with a potential for more promotion than ever is the guarantee of more Basketball than ever.
For China, more Basketball than ever means developing grassroots sport in general and basketball in particular as one of the country’s main focus sports. The 2019 FIBA Basketball World Cup will offer China and FIBA a fantastic platform to further develop basketball in all eight host cities, throughout the entire country and around the world.
Currently there are a number of existing programmes in China. However, the 2019 FIBA Basketball World Cup is a fantastic opportunity to develop new initiatives and enhance these projects. For example, China 2019 has plans to focus on further developing the “Basketball on Campus” initiative, where members of the Chinese national team and international star players participate in basketball matches on school campuses. Also, this programme arranges for kids from distant regions to watch basketball matches on site, further spreading the sport of Basketball.
Other initiatives include promotion of Grassroots Basketball, including CBO series events, urban and regional basketball league matches, 3X3 basketball matches, etc. to further promote basketball development in the bidding cities and regions. With these projects, the 2019 FIBA Basketball World Cup will be all about expanding