With its popularity among young males, it’s fair to say sport and condoms are a good fit.
But
that didn’t stop a minor controversy breaking out in India when a
condom brand with the rather unfortunate name of ‘Manforce’ sealed a
shirt sponsorship deal with Kings XI Punjab.
Team owner Preity Zinta was forced - or is it Manforced? - to defend the move after a story appeared in the Hindustan Times claiming some players were uncomfortable running around with the contraceptive brand on their backs.
“There are other teams in the league who have advertisement from the same industry,” Zinta told Times of India,
denying the Hindustan Times story was true. That report quoted an
unnamed player as saying “I don’t know what to say, my family will be
watching and it’s an embarrassing situation. Also, friends are bound to
tease us.”
Zinta laughed off the supposed unrest.
“In fact,
the players were amused when such news appeared in a certain section of
the media,” shed said. “We as a franchisee see it as an opportunity to
create awareness amongst the young generation today.”
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